individual work

digital

April 2023

The "Tea" brand, a virtual brand I created, targeting young adults, marries traditional Chinese tea culture with modern, dilemmatic lifestyles. The guidebook outlines its visual identity, including the logo, color palette, and typography, ensuring brand consistency. It highlights the dual offerings of brisk Westlake Long Jing Green Tea and dense Kunming Pu’er Black Tea, designed for night and day respectively, blending authenticity with contemporary appeal.

The brand lifestyle video is a cinematic representation of a dual lifestyle, beautifully capturing the essence of two distinct tea species. The video was shot with professional videography equipments.